Tag Archives: Ivory Serra

476: Derek Rinaldi doing who knows what. Photo Todd Laffler (Fish*Eye Issue 1)and Full Bleed: New York City Skate Photography

Derek Rinaldi

Photo Todd Laffler

Special thanks to Sean Kazelesky as well(Welcome to THOS)

Here is a great picture of the DR doing something magical from Todd Laffler’s epic Fish*Eye Numero Uno. Besides being pretty darn cool this sequence reminds me of those worthless trick tip articles.  The trick would be an egg plant with pictures of someone cool like Dan Wilkes and the captions would read….drop in and approach the wall with a moderate amount of speed …pump the transition and as you approach the vert grab your board with the opposite hand that you would use to do an invert ….now reach for the coping invert your body extend then compress let go land back on the ramp….then the inevitable……NOW PUMP AND DO ANOTHER…too ridiculous. I have tried to get Pump and do another into the everday vernacular of life but it never would stick and in most cases it sounds like a sexual innuendo. Next time you are done instructing someone finish by saying “Now  pump and do another” …also if you can scan a ridiculous trick tip please email me one all my mags are in temporary storage. Most of them should just read….drop in with the trick in mind…spazz your body around in some semblance of what you imagine it would need to be doing….bail and slam enough times until the enlightenment of the fact that it is  less tiring and alot less painful to just go ahead and land the trick…..THEN pump and do another.

Now as for Derek…approach the transitioned street obstacle with a blazing amount of speed…. utilise a lifetimes worth of hard work and practice in order to ollie ridiculously high…..take your front foot off the board and then replace it before landing….Now pump and do another.

Also Derek has landed (no Pun) a photo in the upcoming Full Bleed:New York City Skate Photography it is a picture of a gentleman who is well represented in our archive:

Mike Vallely 1988 Brooklyn Bridge Banks

Photo Derek Rinaldi

As far as Full Bleed:New York Skateboard Photography goes I do not know the peeps personally behind it but I am familiar with the peeps behind the peeps and that is the distributer PowerHouse Books in D.U.M.B.O. The place is worth a trip over the Brooklyn Bridge, have lunch at Bubby’s too and send me an iphoto of some pie! PowerHouse is an amazing Independent art/photography book distributer and book store. Its one of those NY places that you can spend hours milling around in and sometimes a band will be performing. So check out Full Bleed and then inundate PowerHouse with email requests for a THOS Book!! Great stuff!

Full Bleed: NY City Skate photography

by Alex Corporan, Andre Razo, and Ivory Serra

Distributed by PowerHouse Brooklyn 2010 and Published by Vice

with photo by Derek Rinaldi and a cavalcade of other talented skate photographers

Great work DR..Click for more info/pre-order on FB:NYYCSP and PHB then pump and do another…

Jason Oliva Artist

PS Guess who that is on the cover?

PSS No its not me

440: Andy Kessler on the cover of September’s Juice Magazine

Andy Kessler Juice Magazine

The new issue of Juice Magazine Issue 66 – begins shipping on Sept. 10, 2009 and features Andy Kessler on the cover with photo by Ivory Serra. www.juicemagazine.com

Well Terri has knocked the cover off the ball with this … An iconic image of an iconic person. I think everyone will want a copy of this one. Well done!

Jason